Set Your Sights Higher

Premium German outdoor brand Lowa needed a premium look and feel for their Australasian marketing material, cue some beautifully printed collateral that is enough to make grown men salivate.

When you have access to a photo library of epic people in epic surrounds, wearing epic product you let the brand sell itself. Large format imagery, minimalist type and Lowa’s iconic topographic lines was all it needed to let the products jump from the page. An aspirational and contemporary take on a historic brand with some serious cool factor.

Hike/ hunt, sleep, repeat.