Brand: strategy, identity, experience.
When potential clients browse through your website is it clear that your organisation has real life people? Just as importantly are those people friendly?
While some of your staff may be allergic to the idea of being photographed and featured online, customers love it. Sometimes all it takes to open the doors to a successful working relationship is a warm friendly face. Forget the staid old studio shots of yesteryear (real estate agents, you know who you are), go for candid and vibrant shots in your natural working environment.
Say bye bye to the mullet and hello to the smooth operator.