Doggy Style

From real life dog to cartoon star.

We’ve transformed pound pet Alfie into a cute comic style character and made him the hero of his very own campaign. The objective was to illustrate a series of key issues relating to dogs. To get the audience’s attention, we concluded that the approach should be friendly and entirely non-authoritarian. The campaign has gained huge momentum with collateral across print, online, and events. Everyone loves Alfie. Hello spokesdog.

“Alfie was the perfect vehicle to anchor this campaign. The fact he was also real, and attended events, really added a fun and engaging element. It’s been a huge success for the WBOPDC.”
Stacey Smith – Senior Creative

• Collateral Development
• Illustration
• Copywriting