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D & CO
Brand: strategy, identity, experience.
CLIENT

Western Bay of Plenty District Council

PROJECT

Dogs of the Western Bay - Community Consultation

CLIENT

Western Bay of Plenty District Council

PROJECT

Dogs of the Western Bay – Community Consultation

Doggy Style

From real life dog to cartoon star.

We’ve transformed pound pet Alfie into a cute comic style character and made him the hero of his very own campaign. The objective was to illustrate a series of key issues relating to dogs. To get the audience’s attention, we concluded that the approach should be friendly and entirely non-authoritarian. The campaign has gained huge momentum with collateral across print, online, and events. Everyone loves Alfie. Hello spokesdog.

“Alfie was the perfect vehicle to anchor this campaign. The fact he was also real, and attended events, really added a fun and engaging element. It’s been a huge success for the WBOPDC.”
Stacey Smith – Senior Creative

Deliverables

  • Collateral Development
  • Illustration
  • Copywriting
Our Work
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Get known. And loved.

At Devcich&Co we use well proven design and communciation skills to build and maintain our clients brands. Based in Mount Maunganui, NZ, we offer brand design, brand strategy, web design & development, print & digital advertising, marketing and promotion.

Contact

Unit 6, 332 Maunganui Road,
Mt Maunganui 3116,
New Zealand
P. +64 7 574 2911
E. hello@devcich.co.nz

More

Branding
Brand Management
Graphic Design
Advertising & Marketing
Website Design & Development
Digital Marketing
Packaging Design
Signage & Wayfinding
Video & Photography
Copywriting