CLIENT
Western Bay of Plenty District Council
PROJECT
Portraits of our Place
Brand: strategy, identity, experience.
Creative achieves gold standard
The Portraits of our Place project was our response to Western Bay of Plenty District Council’s need to gather feedback from ratepayers on a number of key issues.
We wanted to go deeper than the traditional audience that engages with Council, we wanted to hear from people from all walks of life, people who would normally never respond. The Portraits of our Place roadshow broke down barriers and created a safe forum for discussion. In the process it built a huge amount of goodwill towards Council from both ratepayers and staff.
“This project is proof that brand and clever creative can transform an organisation. It was awesome to have the creative freedom to go for a spectacular outcome, rather than just a ‘good’ one.”
Kerry Johanson – Senior Creative
Deliverables
- Brand Development
- Photography
- Copywriting
- Collateral Development
- Video
- Campaign
- Illustration
- Collecting Awards
Best Awards Judges Feedback
A new take on nostalgia showed how powerful design can be, drawing people together and injecting pride back into a community.
