Tastes as good as it looks

All The New Zealand Dessert Company needed us to do was package their products and make them irresistible to consumers.

The challenge is that every other frozen dessert in the freezer has exactly the same brief, and generally a much bigger budget. We were tasked with combining quality fresh ingredients with a touch of New Zealand to entice an international audience. Not to be phased we got to work on packaging concepts, then enlisted one of NZ’s best food stylists to help bring our visual concepts to life. The desserts are selling well throughout Asia and we’re now following up with an expanded range.

“We don’t get to do a lot of food packaging so it was great to get the opportunity to work with The New Zealand Dessert Company. Seeing our design work in freezers across the globe alongside giants of the food industry is a great feeling.”
Brent Devcich – Director / Strategy / Creative

• Brand Development
• Photography
• Copywriting
• Art Direction
• Packaging