Evolution, not revolution

A new high-class digs was the incentive for Lysaght to take a look at its brand and general livery.

Evolution, not revolution was the brief so we were careful not to lose the essence of the original brand in the refresh. The new look is unashamedly modern, but the original Lysaght DNA is definitely still there.

“Brand refreshes always raise the question of how far do we go and how much change will the client or audience accept. On this project we found a happy medium with a respectful nod to the old, while moving the brand into a more modern arena.”
Stacey Smith – Senior Creative

• Brand Development
• Corporate Identity
• Signage