Comedy Gold

Never ones to shy away from something a little bit different…

We had a lot of fun with the Apata billboards – no more stock-photography families looking in awe at furry fruit with golden halos – we went for something a little more eye-catching and humourous, that totally delivered the brand’s fresh approach to advertising. Apata’s billboards sit on a section of busy highway that’s littered with kiwifruit and avocado advertising, all much of a muchness. We wanted Apata’s billboards to be the standout, and they certainly are.

Visit www.apata.co.nz

• Brand Strategy
• Campaign