Understanding the anxieties parents and children face, Bloom Early Learning & Play wanted to develop a brand that would set a new benchmark in childcare. The plan was to develop a brand strategy and identity that was both comforting and warm, but had a bit of an edge to appeal to modern parents.
We crafted a whimsical brand identity brought to life through a vibrant colour palette, playful typography, and ambient photography. This comprehensive branding approach ensured that every touchpoint of Bloom Early Learning & Play feels welcoming, fun, and contemporary.
The owners, Darryl and Heidi, took the visual identity and integrated it beautifully throughout their facility. The childcare center is a cohesive, delightful space that perfectly embodies the brand, confirming that Bloom Early Learning & Play didn't just meet their goals but absolutely smashed it.
