Cooney Lees Morgan is a leading regional law firm in the Bay of Plenty, known for its top-tier legal expertise and strong local reputation. To attract top legal talent from Auckland, the firm needed a recruitment campaign that not only highlighted career opportunities but also showcased the incredible lifestyle that comes with living in the Bay of Plenty.
We created an engaging social and outdoor campaign that put the BOP lifestyle front and center. The goal was to make moving to the BOP an easy "yes" for city lawyers craving a better work-life balance. Through video storytelling, we followed three Cooney Lees Morgan staff members through their workday and their after-hours adventures - pairing work moments with stunning shots of what’s waiting just outside the office doors. We kept it real by focusing on the genuine experiences of team members who’ve made the move.
The campaign was a hit—not just with potential recruits, but even among competitors in the region. It positioned Cooney Lees Morgan as the firm where lawyers could have it all: a fulfilling career and an unbeatable lifestyle.
