Silverstream, a boutique retirement village in Christchurch, needed a refreshed brand identity to better reflect its beautiful surroundings, strong sense of community, and unique charm.
We focused on bringing Silverstream’s unique qualities to life through thoughtful design choices, ensuring the brand would stand out and stand the test of time, while remaining flexible for future marketing needs. Drawing inspiration from the village’s hydrangeas, we created a flower motif and decided on a signature purple to add a premium, distinctive look, complemented by soft pastels. To finish we organised a new photoshoot, capturing both the lifestyle and architecture of the village.
The new look was met with enthusiasm from residents, who felt it genuinely represented the modern and connected feel of Silverstream. It also strengthened the village’s market presence, improving brand awareness and impact in advertising.
