Proudly New Zealand, Plazmax is a high-end manufacturer of plasma CNC cutting systems, aiming to expand its reach into Australia and beyond. With top-tier technology under the hood, they needed a revamp of their digital presence to match their ambitions.
We dove into research to understand the audience — tech-savvy buyers and those less comfortable with high-tech jargon. Our strategy focused on presenting Plazmax’s machines in an accessible, digestible way, with clear, no-nonsense messaging. We revamped the brand identity and reviewed all digital touchpoints, including a website that balanced technical features with practical economic benefits. We kept the language straightforward and avoided over-the-top sales talk to maintain authenticity.
The new website presented buyers with the right information at the right time, making it easier for them to engage with the brand. Plazmax is now positioned as a trusted player in the CNC market, ready to appeal to a much wider audience.
