Terra Vision

From ‘David Smith Surveying’ to ‘Terra Vision’, a bold rebrand to attract young professional talent to Canterbury

With a brief to stay relevant in a rapidly changing marketplace and attract more young-professionals to the firm, we eyeballed David Smith Surveying and gingerly explained that we thought it might be time to rename the company.

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Encouraged by their trust and understanding for a strategic pivot, we went about naming and branding what is known today as Terra Vision Surveying. Despite initial reservations about renaming a company after 30 years of trade, we carefully analysed the competitive landscape and presented a compelling case aligning with the company's future ambitions.

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Our new brand narrative centered around recognising clients as visionaries, people with big ideas and dreams that needed Terra Vision's expertise to help realise. This shift marked a departure from traditional norms to embrace a fresh, contemporary identity tailored for today's ambitious professionals.

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Terra Vision stationery flat lay concept

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In a remarkably short timeframe, from a traditional ‘director-named service provider’ to an unashamedly modern aesthetic, our rebranding efforts exceeded expectations. Terra Vision Surveying has emerged as a brand that resonates deeply with young professionals and visionary clients alike. This transformation not only revitalised their market presence but also solidified their position as innovators in the industry. Through collaboration and strategic foresight, we supported Terra Vision Surveying in embracing change, attracting a younger audience, and fulfilling their vision for growth.