The blended family

The merger of Apata and Aerocool created an opportunity to relaunch with a new brand and a new set of values gained from the joint strengths of the two companies.

Just as merging two tribes needs to be well managed, the process of rebranding post-merger requires a strong vision and exceptional communication. After consultation with stakeholders we were able to define a creative brief and build a new brand that visually captured the essence of Apata. Down to earth, approachable, and with that classic can-do kiwi attitude, that’s Apata and that’s how they needed to look.

Visit www.apata.co.nz

“From strategy and brand development to advertising, billboards, website and media releases, our work with Apata has been extensive. The brand and campaign work that’s gone to market has been a breath of fresh air and really struck a chord with the industry.”
Brent Devcich – Director / Strategy / Creative

• Brand Strategy
• Brand Development
• Brand Management
• Corporate Identity
• Photography
• Copywriting
• Collateral Development
• Website Development
• Campaign
• PR/Media Management