CLIENT
Apata Avocados
PROJECT
AvoScene Magazine Campaign
Brand: strategy, identity, experience.
Cheeky by nature
In a landscape of austere horticultural brands, Apata’s avocado division stands out as the the cheeky outspoken alternative that refuses to take itself too seriously.
In a series of tongue-in-cheek full-page adverts run over a year we portrayed the love affair Apata has with avos, and gave growers some light entertainment to brighten their day. Just because you’re the best in your sector doesn’t mean you have to be a bore.
Deliverables
- Campaign
- Copywriting
- Brand Development
Project team
Brent Devcich – Director / Strategy / Creative
“Clients with a sense of humour are always great to work with, and nobody’s got a better sense of humour than the team at Apata. The style of this campaign is an accurate reflection of the company culture. Apata may be overachievers, but they make sure they have a great time while they do it.”
