Primary industry brand

With multiple stakeholders the development of the FOMA (Federation of Māori Authorities) brand required careful consideration.

Everyone involved had a strong opinion, and each and every opinion was entirely valid. Through a process of consultation we were able to develop a brand that fulfilled the brief and was a good fit for all concerned. Other work included developing a package to present the organisation and its business case to central Government and a range of useful infographics.

“The saying that a camel is a horse designed by committee holds a lot of merit, but it doesn’t have to be that way. Directing a group of people towards a single outcome does have challenges, but it absolutely can work if the right process is put in place.”
Brent Devcich – Director / Strategy / Creative

• Brand Strategy
• Brand Development
• Corporate Identity
• Copywriting
• Collateral Development