Little clips, big reputation

When Rob from Klipon approached us his brief was simple. He wanted to update his website, and give his resellers tools that would make it easier for them to sell his range of horticultural clips and ties.

Our solution was to develop a website that makes it simple for growers to select the right clip, watch the installation video, and then points them to their nearest reseller. Once at their local merchant they were greeted by a suite of “impossible to miss” brand material and some handy take-home product reference sheets. Once all this marketing material was in place we conceived and deployed a highly targeted advertising campaign to make sure Klipon got the required attention. A year on it’s fair to say business has boomed – with enquiries and orders coming in from around the globe and local sales skyrocketing. Coincidence? Probably not.

Visit Klipon here www.klipon.co.nz

“When we first met Rob he came across as a gruff salt-of-the-earth kiwi bloke who’d built his empire with his own two hands. Not surprisingly he was a bit weary of us “advertising” types with particularly soft hands. Rob’s impromptu fresh donut deliveries and the creative freedom he now gives us is probably a fair indication that we’ve since proven our worth.”
Stacey Smith – Senior Creative

Deliverables

• Brand Refresh
• Photography
• Copywriting
• Collateral Development
• Video
• Web & Online
• Campaign