What’s my name?

“It” was state of the art and had the potential to revolutionise the way NZ exports logs. Unfortunately “it” didn’t have a name, and nobody understood how “it” worked.

After some thorough market research we named “it” Lumbercube and got to work building its industrial styled brand. To explain the Lumbercube process and its benefits to potential customers and stakeholders, we created a suite of digital and static presentation materials. With these in hand, Lumbercube was able to demonstrate its value proposition and secure supply agreements before the mill had processed its first log.

“Devcich&Co. has developed a real niche in the forestry industry. Our clients include log processors, chip mills, growers and log traders. The experience gained from our work in these sectors has led us into a more strategic role, and has been key to the development of this brand.”
Brent Devcich – Director / Strategy / Creative

• Brand Development
• Brand Management
• Corporate Identity
• Photography
• Collateral Development
• Environmental Signage
• 3D Modelling
• PR/Media Management