Hello, I’m your customer

Never lose sight of who you’re working for.

An unfortunate fact of life for council staff is that they’re often seen as the enemy, when in fact their purpose is to help make life better for ratepayers. To help council staff connect with their customers in a more meaningful way the WBOPDC engaged Devcich&Co. to develop an internal campaign to build pride around the council’s purpose.

Our strategy was to surround council staff with positive and inspirational images of real ratepayers – the people they work for and who rely on them. Coupled with the “Making things better” slogan and some pretty snazzy internal collateral the campaign has injected new life and energy into the workplace and serves as daily inspiration, and a reminder of the value their roles bring to their community.

So say hello to your happy customers because the work you do does make life in the Western Bay better.