Ageing gracefully

we hope…

Looking after our baby boomers is a serious business which is why Sanderson needed collateral that bestowed the same prestige and class as the luxury retirement villages they run. The unique coat of arms heralds the family unity of a brand that exists in multiple locations, whilst the serif typeface denotes their stature and authority in the retirement village sector. Suddenly getting old doesn’t seem so bad.

• Brand Strategy
• Brand Development
• Corporate Identity
• Collateral Development